Alex.Steinbach is an internationally recognised piano brand with German roots, represented in Australia by a nationwide network of specialist, locally owned retailers. Each dealership supports its community—employing staff and working closely with teachers, tuners and schools—so more of your investment stays in Australia.

For decades, the Alex.Steinbach name has been associated with quality instruments that balance beautiful tone, reliability and elegant design. Our pianos are built by Samick Musical Instruments Co., Ltd., one of the world’s most influential piano makers. Samick also owns or holds significant interests in respected brands such as Seiler Pianofortefabrik GmbH (Germany), whose engineering and design expertise informs many of our instruments.

Across Australia, Alex.Steinbach is known for friendly, personal service and for making music more accessible and affordable—whether you’re a first-time student, a growing family, a school or a performance venue. Every instrument is supported by genuine warranties, local parts availability and an experienced network of technicians.

From a modest beginning to a brand with an extensive national presence and international connections, Alex.Steinbach continues to help musicians of all levels discover the joy of playing a finely crafted piano.